Online streaming has become the biggest asset in the show business and gradually seeping through the poles of boxing. The biggest example to this effect is the deal that Matchroom just signed with online giant DAZN.
Let’s first understand DAZN (pronounced “Da Zone”) is an over-the-top subscription video-on-demand service owned by Perform Group. The service is dedicated to sports, offering live and on-demand streaming of events from various properties.
For a company which started in 2016 and in space of three years has launched itself in Austria, Germany, Japan, Switzerland and Canada, it must be commended for breaking that mega deal with matchroom and Eddie Hearn.
Speaking on these ground breaking mega deal, Eddie Hearn was very pleased
“My job is to put the biggest fights on DAZN in the US, and build the biggest stable of fighters ever seen in the US. With the warchest I’ve got, I have every opportunity to do it. There is no excuse”. Hearn said.
Hearn harbours the believe that most promoters in the United States wants them to fail.
“All the promoters in the US want us to fail. Everyone will say it’s a new platform and it might not work. And I could see the argument, but not with the amount of money I have to spend.” stated Eddie.
But if you watched the money involved, I bet 5 percent of that money if invested in Ghana boxing would fetch him morethan quadrupole that amount because of the share talents of pugilist in the country.
“We genuinely believe this is how all sport will be watched in three or four years. If you look at what has happened with music and what has happened in TV, with Spotify and Netflix, it has radically changed things very, very quickly.” Simon Denyor the CEO of Perform Group added.
But if there is anything to go by then Isaac Dogboe’s win over Jessie Magdaleno should be enough to stake a claim for Ghana boxing because we equally patronize products online and more especially when there is a Ghanaian involvement.
Boxers like Duke Micah, Richard Commey, Frederick Lawson, George Ashie just to mention a few are some of the examples of how Ghanaian boxers can excel any where in the world.
So to Eddie Hearn, DAZN, Simon Denyar, Perform Group and all the stakeholders in these mega deal, Ghana boxing is ready and indeed just five percent of that amount will get your world champions.
To every and any business prospect, we are entreating you to come with the Netflix or pay to view and you sure would make worth your investment.
Deals like these are good for the pugilism but should and must be spread far and wide for the betterment of the sports. Imagine the number of people that would be compelled to stream live fights in Africa and Ghana.
Note: this is just not a story but a well thought through researched ‘Plan’ with figures and budget. For more information contact the writer on: degenius1@yahoo.com