In 2020, former GBA president Mr. Peter Zwennes commended Cabic, Box Office and Aborigines Promotions for working together to put up a Fight Night. The experience Lawyer noted that this was a very positive business plan.
Ghana Boxing Authority (GBA) President Commends Collaboration By Promoters
Present day Mr. Ntiamoah Boakye, president of the Ghana Boxing Promoters Association shared the same sentiment
“Collaboration between promotional entities is not uncommon globally. This is the main reason why local promoters are encouraged to work together”.
The Ghana Boxing landscape has seen various collaborations by local promoters. Likewise, Ghanaian boxing promoters have inked contracts with international organizations.
Box Office Promotions in 2021 announced the signing of a multi- year multi fight contract with Probellum, a global boxing promotion and media company currently taking roots globally. The deal signed by Box Office according to their CEO, is exclusive; which means while signed with p
Probellum, the syndicate cannot partner with other promotional outfits. Likewise, Probellum cannot enter into partnership with another company within Box Office jurisdiction as long as their contract stands. The multi-fight multi-year deal translates to 5 bouts every year. The deal also allows that Probellum co-sign boxers managed by Box Office. Probellum owns the TV rights for fights outside the jurisdiction of Africa.
Mr. Alex Ntiamoah-Boakye encouraged local promoters to work together to reduce fight cost. Secondly, in a country like Ghana where most promoters do not have enough boxers to make up an eight card fight, collaborating will allow to reduce cost and also help to put up an exciting fight night for the fans.
The experienced promoter also noted that, working together will also improve on the standard of boxing bouts. The work of promoting a fight entails a lot and Mr. Ntiamoah-Boakye revealed that he has made it a point to support all promoters mostly behind the scenes ensuring that they put up the best image of boxing to the corporate world.
In the spirit of working together, the boxing Promoters Association is currently working to sign a major Tv deal which will be similar to what Top Rank has with ESPN. This, according to the president will help make boxing in Ghana more professional.